British Gymnastics strives to support, lead and inspire all those involved or interested in gymnastics. So, we knew we had to create a branded product that would engage existing members and inspire passion for the sport in a fun, yet functional way.
Drawing inspiration from the world of gymnastics and working within the project requirements, we came up with a bespoke, entertaining product that perfectly embodies the exceptional strength and skill that defines the sport - a flexible bendy pencil.
The first year’s campaign was incredibly well-received, and since then, we’ve worked with British Gymnastics to design a range of promotional merchandise for its annual campaign. In previous years, we’ve created spirited keyrings, branded magnet frames, colourful post-it notes, and a set of gymnast-shaped paper clips.
